EY Germany is a market leader in the areas of accounting, tax preparation, and consulting. We help our clients fulfill their legal obligations and to improve their workflows. With more than 9,400 associates in 21 German offices, we’re able to cover the entire German marketplace– wherever they are.
As generations change (Gen Y and Z), a dynamic organization like EY must adapt to the new situations and demands of its associates. Mobile learning and gamification are especially important. The ability to transmit knowledge using game-like elements plays an essential role for EY. Other media, such as classical web-based learning, have already been developed based on these criteria. Quizzes and similar games are increasingly becoming a part of these teaching tools.
EY’s Talent Development department uses the Actionbound App to disseminate new knowledge, reinforce that which has already been learned, and to make our live training even more interactive. We also use the Actionbound App for networking and sightseeing at our larger events. We can use the Bound Creator to customize the Bounds to our individual needs, so that the contents of the tour are presented very effectively. EY is especially interested in combining the features the app offers– searching for locations or object, answering questions, taking selfies, competing in tournaments, etc.. Our associates respond very positively to this combination, especially when used alongside direct challenges between participating groups.
We used a Bound to conduct a quiz on an iPad at last years general assembly. Our shareholders really liked it.
We’ve also used Actionbound to create activities for a number of our team events. Actionbound enabled us to give every team a different task, which they had to carry out as quickly and as well as they could. Using Bounds means we don’t have to lug around a bunch of paper anymore, and we can present the task attractively and use pictures to make them more interesting. The Bounds immediately create a feeling of camaraderie and help build team spirit.
We use Actionbound for courses on a variety of digital themes geared towards our main demographic, the 55+ crowd. It allows us to conduct exercises with step-by-step instructions in groups of two, so that the participants can proceed at their own pace. Our users really like doing it this way. Our participants really enjoy learning new things using the Bounds. The Bounds are definitely fun and exciting.
Use media and be active? Use media and create media at the same time– and in a group, not on your own? Can it be done?
The cliched picture of young people using media looks different: faces lit by computer monitors locked up in their rooms for hours at a time.
Actionbound swept us away with their media-pedagogical approach– the possibilities of digital scavenger hunts are numerous, and not only for young users. The many Bounds that have been created by diverse users testify this. Ranging from birthday Bounds, to class trips to Berlin, to institutions that want to introduce their buildings, you’ll find a huge range of projects.
The jury awards the special prize for exemplary media pedagogical work with relevance for educational politics to Actionbound. It is a wonderful tool for youth outreach programs in concrete social environments and can be employed in inclusive pedagogical settings.
The product has enormous potential for continued development. The digita jury hopes that it will be used in the most diverse ways possible in varying circles! We would like to congratulate the Simon Zwick and Jonathan Rauprich Company on their 2016 digita prize.